Agriculture Development
& Marketing Program

The Agriculture Development and Marketing Program provides education and technical support to growers and shippers of south Florida in the areas of:

• Marketing
• Value-added products
• New crop development

In the midst of a fast-growing global economy, growers and shippers must equip themselves with marketing tools that allow them to become strong competitors with other producing countries. A successful grower is the one who is innovative and constantly looking for new value-added products and new crops with market opportunities. He/she understands how the market works and who the major players are. Knowledge of reducing cost, product quality and understanding the market trends and consumer attitudes are integral parts of this successful modern farm operation.

Agricultural Land Retention Study

The University of Florida Task Force Report.